Friday 8 January 2016

Target audience - Survey Monkey results Part 2

Now that I am closer to making my final draft to my final draft I have decided to look back into my target audience to ensure that the aesthetic of my magazine is appropriate. Continuing from my previous research into Target audience on Survey Monkey I looked into whether the style of my artist suits the genre I have chosen and so the questions I asked were;

For my 7th question asked on my survey I questioned what artists my audience would expect to be seen in an Indie pop magazine giving them a variety of popular artists to identify if my audience know what artists are of the Indie pop genre and what artists they would like to be included within the magazine. The most popular responses were 'Passion Pit' and 'Coldplay'. From this I can see that my target audience do understand what a typical Indie pop genre band is, and additionally my band 'Wolf Islands' are inspired from Haim and Passion Pit and so I am pleased to see that my audience would expect bands such as Passion Pit within the magazine. However, the following two largest responses with 16.67% of the responses stating the artists they would expect to be in the music magazine being Florence + the machines and 10% of the responses believe they would expect artists similar to Lorde to be featured within the magazine, both of these responses are what I was expecting and I believe I have included artists similar to these artists/bands. However, overall 33.33% of the responses did not know or identified artists that were not of the Indie artist.

For my 8th question I asked my audience to rank the titles of my music magazine in order of what they believe to the most to least appropriate. The five titles were 'Fierce!' 'Grime' 'IPM' 'Urban Chaod' and 'Ludicrous'. The most popular response was 'Fierce!' with more than 39.13% of the responses placing this magazine title first, which was the reason why I decided to name my magazine 'Fierce'. However, 'Urban chaos had 34% of the votes and so it was a very close decision as my audience enjoyed both names but I decided a shorter name would be more beneficial as it would become much catchier and easier for the audience to read/remember.

For my final question I asked my audience what clothing would they would expect the main cover star to be wearing on an Indie Pop magazine. After looking into my research I found that 40.63% of my audience expected my main cover star to be wearing something 'laid back and casual'. This is beneficial as I believe I used a more simplistic approach to the clothing of my models so they seemed much more approachable to their audiences. However, though this was the most popular answer some of my audiences members such as 7 of the 33 respondents expected the main cover star to be wearing something 'formal and sophisticated' though I do appreciate this I don't feel formal attire for my main cover star would properly suit the rebellious and edgy aesthetic of the magazine.

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