Research into similar products

Here, I have looked into artists that cross over into other genres than the one associated with said artist. An example of this is Miley Cyrus who is an American singer, songwriter, and actress who made her debut into the film and music industry when landing the role of Miley Stewart in Hannah Montana back in 2006.

The artist began in the industry as a country artist due to the country roots implemented within her family since her father, Billy Ray Cyrus was known for the song 'achy breaky heart' and had a country legend for a godmother (Dolly Parton). Though as time progressed Cyrus adapted to the demands of modern teens and decided to write music with both country and pop with in them such as 'boom clap' and 'if we were a movie'. Now Miley Cyrus is an icon within music and the culture associated with it as she has now incorporated a vast amount of genres such as rock, pop and country.  

Miley Cyrus is debatebly one of the most famous music icons in history for her dramatic and sudden change from her 'sweet' style of music and look to her more provocative and gaudy appearance and overall ethos to her. This undeniable fame that Miley has came into recently reveals how genre crossover cannot only work for artists but actually make them more successful because of it when properly marketed to suit the audiences that the artist wishes to appeal to but genre crossover can be a risky choice within the music industry as if an artist tries to appeal to too many audiences it would be difficult to incorporate everything an audience expects from artists within that specific genre and even more difficult to target a specific demographic.