Friday 30 October 2015

Research into similar products

A music genre I have researched into is indie pop since I am particularly attracted to this genre which is why I am considering this genre of music for my music magazine. I have chosen to research this particular genre since indie pop is usually associated with outgoing and slightly rebellious lifestyles which implicates that artists of this genre go against the expectations of society which causes the genre to seem quite cool and unpredictable.
The genre has built an identity through the many different artists and bands within it such as wolf Alice, Florence and the machines, peace and Lorde. These artists are known for pushing the boundaries in an alternate and sometimes shocking way to get their point across, which has now caused them to become very successful and highly recognisable and so supported them in the selling of their music. This alternate style that indie pop artists are known for has helped brand the genre by giving it a laid back and edgy identity.

The identity of indie pop has also built this idea that indie pop artists have a certain fashion style which is wearing urban and slightly worn out clothing to reinforce their carefree image by wearing clothing that is trendy and in style the indie genre also are related to this idea of the genre being quite conventional and laid back since it could suggest that bands and artists of the genre don't try extremely hard to impress their audiences with their image but more so with their music. This idea is continued through the facial expressions made by the artists or band members which are usually quite relaxed and minimal and so reinforces the simple image that indie pop artists and bands try to achieve so that their main focus is their music.

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